The best place to start unifying marketing and communications is via integrated intelligence and analytics in smaller markets, departments and projects.
Siloes happen. Teams get busy and focused on what’s in front of them, and it’s easy to forget there’s another team doing different things that would help them achieve their goals (and vice versa). Corporate communications and marketing departments know they need each other to raise brand and reputation, engage consumers and stakeholders, and lift business performance and shareholder value. And yet our clients tell us that siloed, cross-functional inefficiencies, redundant and even competing initiatives are their biggest frustrations, a drain on performance and morale.
We see possibility and opportunity — in solutions you can use to work better together, and where you can use them. By starting with shared intelligence and analytics informing joint KPIs, you can connect joint communications and marketing performance to business performance when data is your catalyst. And by piloting in smaller markets, departments or on more focused projects, teams can master new ways to collaborate and then scale big.
Integrated solutions for media and marketing data intelligence are a great unifier, bringing external and enterprise data together, engaging across audiences, and monitoring live performance against common KPIs. Our experience in integrating media monitoring, multi-platform digital and social analytics, visualization and reporting improves teamwork, while maintaining individual focus and agility.